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Please feel free to use the Article -
"THE FUTURE OF "FREE" ON THE INTERNET IS ALREADY HERE!"
in your publication. The article must
be used in its entirety with the
resource box included at the bottom.
Article was written in June 2000.
Copyright © 2000 by Bill Platt
WORD COUNT: 620
This article may be obtained already formatted
for email,
via autoresponder at:
Future-of-The-Net@WindstormComputing.com
I do ask that as a courtesy, you send a copy of
your publication with the article inside to:
EDITOR @
WINDSTORM COMPUTING.COM
By doing so, I can associate a sudden jump in traffic
to the article that created the traffic. Thank you.
================ BEGIN ARTICLE =================
The Future of 'FREE' on the
Internet Is Already Here!
As a webmaster, I have become intimately aware of the most often
used keywords used in search engines as they may apply to my own
website. Each month, one word consistently ranks in the Top100...
that word is "Free"!
Even as a commercial webmaster, I am always on the lookout for
"free" too, wherever I can find it. Free services, free scripts,
free content... these are the freebies that I search for. I
imagine that you also search for "free", though the "free" things
that you look for may not be the same "free" things that I search
for.
Though the Internet is still a relatively new medium, the
foundations of the future have been laid down and are being laid
down on a daily basis. To see the future, you must clearly
understand the present in terms of the past!
The Internet was created as a communication and information tool
for government and business. In the process of the development of
the Internet, business began to see expanded profit potential by
turning two tools of business --- the computer & the Internet ---
into an additional form of entertainment for the consumer.
In recognizing that the Internet is a form of entertainment for
the consumer, it should become clear as to what the future of the
Internet will look like.
Just as radio and television before it, the cost of creating
entertainment will shift from the consumer to the advertiser.
Those who complain of too much advertising on the web already,
will continue their perilous slide into the pits of madness.
Advertising is here to stay.
Businesses that serve the consumer with products and services
on the web will continue to do just that. The primary difference
will be that in the future, the consumer will continue to enjoy
more and more "free" stuff as businesses develop more
opportunities to shift their costs of production and profit
away from the wallets of the consumer and into the wallets
of advertisers.
In the digital age, our computers have become our televisions
and our ISP connections have become our cable providers. Instead
of movies, television series and game shows, our entertainment
medium has become the Internet.
The big difference between television and the Internet is that
with our television we are approaching 100 channels, and with
the Internet we have millions of channels to choose from! With
the Internet, we no longer have to accept what the cable
channels offer us for a selection, but we can select all of our
own content 24 hours a day, 365 days a year. We are finally
able to customize all of our own entertainment at anytime!
You can either get free content and let the advertiser pay for
your ability to get the content without a direct cost to you,
or you can pay a monthly service premium to access the content
without advertising.
But first, take a moment and realize that The Disney Channel
first appeared as a pay-channel, and then Disney discovered that
they could earn more from offering it free to the public and
letting advertisers shoulder the costs of production and profit.
Take a look around, the products and services that you used to
pay for as related to the Internet are beginning to become "free"
products and services.
Welcome to the future of "Free" on the Internet!
RESOURCE BOX:
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Bill Platt owns The Phantom Writers, a company committed to
helping people to establish an Internet presence & promote their
businesses through the use of Free-Reprint Articles, just like
the one you have just finished reading. His article distribution
service can help you deliver your reprint articles to a much larger
audience: http://www.thePhantomWriters.com
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