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Please feel free to use the Article -
"THE INTERNET FOOL BOX"
in your publication. The article must
be used in its entirety with the
resource box included at the bottom.
Article was written in June 2000.
Copyright © 2000 by Bill Platt
WORD COUNT: 957
This article may be obtained already formatted
for email,
via autoresponder at:
Internet-Fool-Box@WindstormComputing.com
I do ask that as a courtesy, you send a copy of
your publication with the article inside to:
EDITOR @
WINDSTORM COMPUTING.COM
By doing so, I can associate a sudden jump in traffic
to the article that created the traffic. Thank you.
================ BEGIN ARTICLE =================
The Internet Fool Box
Last night, a friend of mine shared a story with me that has
stuck with me all day.
A friend of his told him about the day when he migrated to the
United States from Mexico. He described it as something that
was embarrassing at the time, but quite funny in retrospect.
His uncle had picked him up at the border to bring him to
Oklahoma. On the journey north, they stopped at a convenience
store to fill the car with gasoline. His uncle had asked him
if he would like something to drink.
At that moment, he did not feel the urge for something to
drink, so he said no. As he waited by the car, he watched
his uncle walk up to a "tall box" that said "Coca-Cola" on
it, and push a button. In amazement, he watched a can pop
out of the bottom of the machine.
A few minutes later, he had decided that he was thirsty after
all. So, he walked to the "magic box", made his selection, and
pushed the button.
Much to his surprise, nothing came out. Puzzled, he turned and
looked to his uncle for an explanation. His uncle was busting
a gut at his expense. After his uncle stopped laughing, his
uncle came to his rescue. His uncle produced to quarters and
proceeded to explain how this "magic box" worked.
He said, "Here. Put these two quarters in the slot, and then
push the button for your choice."
He followed his uncle's instructions, and then he heard the
racket of his soft drink can rolling to a stop. He bent and
picked up his drink.
As he explained it to my friend, he held that can in his hand
before he started to drink, and said, "This is America."
I have had the occasion to talk to a great many people about
the Internet. The vast majority of people that I speak with
in person who would be interested in starting a business on
the web, fall into the same traps again and again. They believe
that their computer is a "magic box" as long as it is connected
to this thing called the Internet.
With little or no knowledge of the Internet, they want me to tell
them how to become a millionaire on the web!
If I cannot tell them for free how to do it, then they are more
than willing to buy a package off of TV that will teach them all
there is to know.
I have my own term for packages sold off of TV... it is "The
Internet Fool Box".
I call it "The Internet Fool Box", not because these companies
are offering bad packages, but because the buyers of these
"Internet Fool Boxes" have such foolish ideas of how they will
become rich next week if they buy this product!
Having little or no knowledge of the Internet, they feel that
they will spend their money today, and get rich tomorrow with
little or no effort!
Folks who are very familiar with the Internet will most likely
not be interested in one of these "Internet Fool Boxes", because
the vast majority of services and information being offered can
be found in many places.
The vast majority of the folks signing up for their own "Internet
Fool Box", do not have the foggiest idea of what they will find,
learn or experience on the Internet. They just want to believe
that these computer circuits are lined with gold.
A large majority of these people who buy their very own "Internet
Fool Box" will end their experience on the web as if it were a
Trail of Broken Dreams. They will never realize that running a
business on the web is a lot like running a business downtown.
They will never realize that there is more to know that what came
in their "Internet Fool Box". They will never realize that ---
whether they run a business on the web or run a business downtown
--- that their business will require lots of hard work,
dedication, long hours and continued learning in order to become
and stay successful!
They will never understand that as a business owner, they must be
able to wear several hats: that of an website designer, that of a
website developer, that of a copy writer, that of promoter, that
of an Internet traffic specialist, that of an ad man, that of a
customer service specialist, that of a order filler, that of a
janitor, and that of a manager.
Even if you have purchased an "Internet Fool Box", you are not
doomed as long as you understand that there is more to the
Internet than walking up to your "magic box" and pushing a
button. In order to make the "magic box" work for you, you must
understand how the "magic box" works.
Remember the words of a wise old uncle, "Here. Put these two
quarters in the slot, and then push the button for your choice."
The "magic box" can work for you too, as long as you understand
how to make it work for you. And if you take the time and make
the effort to learn what you really need to know to make it work
for you, then one day, you too can proudly hold your can in the
air and say, "This is America."
RESOURCE BOX:
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Bill Platt owns The Phantom Writers, a company committed to
helping people to establish an Internet presence & promote their
businesses through the use of Free-Reprint Articles, just like
the one you have just finished reading. His article distribution
service can help you deliver your reprint articles to a much larger
audience: http://www.thePhantomWriters.com
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